In just 4 short months with Salesforce my team and I we were able to accomplish a lot of impactful work, in the beginning stage of a complete rebrand mind you, that I am really proud to share. We executed a cross‑cloud Black Friday and Cyber Week social campaign that became Salesforce’s most successful to date—400K+ impressions and YoY engagement growth of 177% in comments, 151% in likes, and 156% in shares—earning direct content‑amplification requests from CEO Marc Benioff for LinkedIn and Instagram. Then I was privileged to lead the art direction for Commerce Cloud’s presence at the 2026 NRF, delivering a high‑impact, immersive footprint that drove engagement with retailers and strategic partners. We also developed an integrated print, video and digital campaign for Salesforce’s AI Autonomous Agents that demonstrated how the technology transforms static email into dynamic, two‑way customer conversations.

Our booth was a hub for activity, drawing attendees eager to explore hands-on product demos, the Agentforce Theater, and one-on-one Agent builds. We also hosted 4 "Big Ideas" sessions, featuring insights from Pandora, The Children's Place, Under Armour, GUESS, Janie and Jack and Open AI.

For Salesforce, NRF26 was defined by high-impact engagement. We hosted 448 global customer meetings which was up +28% year over year, generated 8300 + scans, drove 190 Agentforce engagements, and delivered 20+ ancillary events, resulting in $200.9M in total ETOP, +22% year over year.

We took Agentforce City on the road, bringing to life how Pandora, Pepsi and SharkNinja use Agentforce to elevate customer experiences and accelerate business growth. Janie and Jack showcased how Unified Commerce and POS fuel performance across enterprise.