This UCI Health’s commercial “Journey” won an Emmy Award in the Commercial – Single Spot category from the National Academy of Television Arts & Science-Pacific Southwest Chapter.
This powerful ad tells the inspiring true story of a courageous pregnant woman facing the unimaginable: a breast cancer diagnosis that endangers both her own life and that of her unborn child. Driven by an unwavering determination to find a treatment that would allow her to fight cancer while nurturing a healthy baby, she finds an ally in UCI Health—the only hospital in the United States equipped to provide this extraordinary level of medicine and care.
Gearing up for the launch of Halo Infinite, we needed to revitalize the visual identity of the ESports Program, Halo Championship Series (HCS). Parallel pathing the design and production of the collective rebrand and cinematic intro, we worked internally on brand strategy, identity, print, social, and on-screen graphics. During this project, I had the opportunity to work with a fantastic groups of internal creatives and collaborate externally with Capacity Studios and Esports Engine.
CREATIVE DIRECTION | CAMPAIGN CREATIVE | BRANDING BROADCAST DESIGN | SOCIAL MEDIA CONTENT | EVENT / EXPERIENTIAL | 3D DEVELOPMENT | APPAREL | VIDEO / MOTION GRAPHICS
In 2020 343 Industries needed to postpone the release of its highly anticipated new campaign Halo Infinite. In order to keep the fans satiated and excited my team and I were tasked with coming up with a creative way to transmit a message from the primary villain of the upcoming game. We were only given the audio track and about 2 and a half weeks to work on this project. What we came up with got over a million views in less than 24 hours, trended top 5 on twitter, and created countless spin off videos from fans breaking down our content frame by frame. Needless to say it got the fans pumped!
In 2023, I co-founded Mother, an innovative home and garden company that uses the power of probiotics to make plant care easy for everyone. We launched our first product in August of that year and have steadily expanded our regional footprint in stores across Washington State. Riding the momentum of our success in retail, we took the leap into the e-commerce in the spring of 2024, and the positive results have continued.
As co-founder, I've donned many hats, leveraging my diverse background in sales, marketing, brand development, strategy, and design. Mother has been the true adventure into entrepreneurship I was hoping for, and I'm excited to continue to share our story as it grows!
