Goodyear latest marketing campaign is to recognize greatness, both on the gridiron and off, as “Blimpworthy”. As hosts of the Cotton Bowl, they wanted to bring a memorable physical, digital and immersive expereince that would give fans the same opportunity to rise to the occasion and be likewise “Blimpworthy”.
We partnered with Next/Now to build an interactive instillation that greeted fans outside the stadium and gave them a deep dive into Goodyear’s brand messaging. We created a 10-foot tall LED avatar that encouraged participants to shine in a series of physical challenges including long jump, high jump, and ladder drills. A brand Ambassador recorded the scores and added to a slow motion video capture given to the participant to share with friends, family, and their social network.
Onlookers looked on an cheered their fellow fans as shares and tweets entered the cybersphere.
All in all, over 1300 fans took place in the event, making it a successful activation and an appropriate value add to an already exciting day.
