The Shell National Wholesale Conference 2019 was a large, two-day, invite only, conference in Los Angeles, CA connecting attendees and leading wholesalers in the energy industry. This conference is held every 4 years with the objective of unifying the company and giving each franchise operator the opportunity to learn, explore, and invest in the latest tools Shell has provided for continued success and consistency around the world.
Our task was simple: develop a cohesive narrative for the conference, design the look and feel, and execute the entire footprint. The conference spanned over 100,000sqft and focused on 3 areas of improvement: Customer Experience, Loyalty, and Fuels. We were given the over arching theme of “Winning Together” and were off and running. By tweaking our visual narrative of “Winning Together by Making Connections” we created an engaging experience that gave Shell a easy way to connect with attendees and wholesalers.
