As we geared up for the highly anticipated launch of Halo Infinite, we recognized that Halo's esports program, the Halo Championship Series (HCS), was due for refreshing transformation. We devised a brand strategy that not only honors the rich legacy of Halo and HCS but also injects a modern twist that embraces the thrilling future of the franchise.
Through a collaborative effort, we expertly navigated the creative and production processes in tandem, breathing new life into the brand with refreshed identities, an new and innovative broadcast package, eye-catching global event materials, enticing promotional assets, dynamic social content, stylish apparel, and so much more! I had the privilege of leading an exceptional team of internal creatives and producers, while also joining forces with the talented minds at Capacity Studios and Esports Engine. Together, we set the stage for an unforgettable esports experience that will resonate with Halo fans around the world!
CREATIVE DIRECTION | CAMPAIGN CREATIVE | BRANDING BROADCAST DESIGN | SOCIAL MEDIA CONTENT | EVENT / EXPERIENTIAL | 3D DEVELOPMENT | APPAREL | VIDEO / MOTION GRAPHICS
Watch the final match of the Halo World Championships 2022 below!