ZACH SPLAN
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Shell Wholesale Conference

The Shell National Wholesale Conference 2019 was a large, two-day, invite only, conference in Los Angeles, CA connecting attendees and leading wholesalers in the energy industry. This conference is held every 4 years with the objective of unifying the company and giving each franchise operator the opportunity to learn, explore, and invest in the latest tools Shell has provided for continued success and consistency around the world.

Our task was simple: develop a cohesive narrative for the conference, design the look and feel, and execute the entire footprint. The conference spanned over 100,000sqft and focused on 3 areas of improvement: Customer Experience, Loyalty, and Fuels. We were given the over arching theme of “Winning Together” and were off and running. By tweaking our visual narrative of “Winning Together by Making Connections” we created an engaging experience that gave Shell a easy way to connect with attendees and wholesalers.

EVENT / EXPERIENTIAL | EVENT STRATEGY | BRAND STRATEGY | EVENT/BRAND DEVELOPMENT | CREATIVE DIRECTION | MEDIA CONTENT | PHOTOGRAPHY | VIDEO / MOTION GRAPHICS | APPAREL

In March of 2018 Shell launched a new program geared toward rewarding its best customers with unique opportunities and experiences. We created an exclusive website for customers who earned GOLD+ Status to receive special offers to events such as the BMW Ultimate Driving Experience and an exclusive dinner with world renowned chef Rick Bayless. We engaged customers so that they would not only love our products but also the brand.

APP DEVELOPMENT | UI/UX STRATEGY | CREATIVE DIRECTION | CAMPAIGN CREATIVE | CRM DEVELOPMENT | PHOTOGRAPHY / VIDEO / MOTION GRAPHICS | EVENT / EXPERIENTIAL

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